Apple (NYSE: AAPL $99.99) SELL

Apple’s Q4 results which were announced after the market close yesterday were disappointing, and forward guidance by Tim Cook is confirming our past long term views, that Apple’s business & product innovation, its industry lead and business strategy has peaked in 2013. Apple did not grow unit sales y-o-y in any of its major product categories during the crucial Q4 holiday sales.  The number of iPhones sold was basically flat from a year ago, Mac unit sales declined -4% y-o-y, and iPad unit sales plunged -25%.

012716 CGI APPLE SELL Commentary & Charts